Business entities seek to find many alternatives on how to make good on their field of business. Marketing strategies come and go, it could either success or fail, because business is a risk. Strategies are deeming to work after deliberate painstaking feasibility studies and preliminary surveys, and make sure it’s worth a try. Variety, a Hollywood trade newspaper is making its web site on a “pay wall”.

The pay wall is said to reserve the online contents for subscribers and hoping that advertisers will be around amidst the lowering Internet audiences. After few months, the newspaper finally agreed to block free access on their site asking 1 in 10 site visitors for user and password that will be eventually sent upon payment subscription. The company believes that they need to ask payment from their users from what they take; it’s a fundamental rule in business entities. The 104-year old newspaper expects to lose many of the subscribers because of the pay wall, but still it values more to have around 25,000 on its daily version and around 30,000 subscriber of its weekly version. The initial plan is to have a promotional 248 USD rate for a year access to any of the contents offered by Variety.

The pay wall is said to reserve the online contents for subscribers and hoping that advertisers will be around amidst the lowering Internet audiences. After few months, the newspaper finally agreed to block free access on their site asking 1 in 10 site visitors for user and password that will be eventually sent upon payment subscription. The company believes that they need to ask payment from their users from what they take; it’s a fundamental rule in business entities. The 104-year old newspaper expects to lose many of the subscribers because of the pay wall, but still it values more to have around 25,000 on its daily version and around 30,000 subscriber of its weekly version. The initial plan is to have a promotional 248 USD rate for a year access to any of the contents offered by Variety.